Skip to main contentSkip to navigation
  • Alaia jeans campaign featuring models with all but one’s backs turned to the camera wearing just jeans and heels

    Luxury to high street jeans: can you tell the difference?

    The resurgence of 90s minimalism has caused an explosion in the popularity of denim, but can a pair ever be worth £800?
  • Stella McCartney’s new collection at H&M

    Stella McCartney launches sustainable collection with H&M

  • A composite image of a cream linen blazer, black sunglasses, grey racer back vest, blue straight leg jeans, brown belt with silver studs, black leather shoulder bag and brown suede moccasins on a pink and green vertically striped background.

    True blue: what to wear with classic straight leg jeans

    Gallery3
  • A woman lying on a wooden bench wearing a vest with a floral pattern

    ‘The antidote to Brat’ – why pointelle is having a moment

    Newsletter
  • A woman sitting on a stool, wearing a white turtleneck, navy jacket, blue flare jeans and white slingback shoes

    Jess Cartner-Morley on fashion
    How to make sandwich dressing your style bread and butter

  • Shoe display at an Allbirds store in New York's SoHo neighborhood

    Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

  • Manchester City manager Pep Guardiola reacts during a Champions League match at the Etihad Stadium

    ‘Casual without being sloppy’
    Why flannel shirts are making a comeback

Spotlight

  • Margot Robbie in four poses wearing the tweed jacket, white vest and stonewashed jeans

    Chanel
    Matthieu Blazy’s hit Chanel look is heading for the high street

  • Person wrapped in red fabric on desert road in 'Think Love' artwork

    Björk, Rihanna and a passionate embrace
    Visions of love – in pictures

    Gallery12

More spotlight

  • Michael B Jordan as Smoke (left) and Stack in Sinners.

    Costume & culture
    ‘You know when you’ve hit it – it’s a transformation’: Ruth E Carter on building the bold world of Sinners

  • 32nd Annual Actor Awards, Arrivals, Shrine Auditorium, Los Angeles, California, USA - 01 Mar 2026Gwyneth Paltrow 32nd Annual Actor Awards, Arrivals, Shrine Auditorium, Los Angeles, California, USA - 01 Mar 2026

    Rise of the veavage
    How one look came to rule the red carpet

Paid content
About

Paid content is paid for and controlled by an advertiser and produced by the Guardian Labs team.

Learn more about Guardian Labs content
  • Woman modeling a patterned dress with woven bag in sunny Mediterranean setting.

    Spot on
    Four trends for summer 2026 – and how to style them

    Paid for by
    This content was paid for by Next and produced by the Guardian Labs team.
  • Harriet browsing in interiors store Monologue

    Cali vibes, east London postcode
    How I transformed my home with Golden State style

    Paid for by
    This content was paid for by California Wines and produced by the Guardian Labs team.

Shopping

  • Young Asian woman with flower in hair enjoying spring sunshine in city.

    The Filter
    The best spring jackets for women: 12 favourites for every forecast

  • A composite image of a navy cardigan, yellow baseball cap, lemon linen shirt, gold hoop earrings, pinstripe skort, red 'Ciao' logo tote bag and black leather slip-on clogs on a red and brown vertically striped background

    Flax hacks
    What to wear with a linen shirt

    Gallery3

More shopping

  • A model wearing Levi's 501 jeans and a matching denim skirt sits on a stool

    Jeans
    Baggy, skinny … or neither? Why ‘Goldilocks’ jeans are having a moment

  • A young woman with a blond bob wearing pale blue jeans with a belt, brown loafers, a pale top with a tie neck, and a long bold check coat

    Jess Cartner-Morley on fashion
    The number-one rule for coats this winter – make it long

  • Rear view of unrecognizable woman in coat walking through puddle on rainy day at city

    Rain ruining your outfit?
    Here are 10 stylish and practical ways to look good in wet weather

  • A model with short dark hair wearing a crocheted spaghetti-strap top, cropped white jeans and pink mules, with a bag that looks like a slice of pizza, on a pale green background

    Jess Cartner-Morley on fashion
    Forget date night – I’d much rather dress up to party with my friends

Sustainable fashion

  • Composite image of

    Sustainably ever after
    How to plan an environmentally conscious wedding

  • Composite of a man in a leather apron showing a shoe to a woman, and a worn-out shoe

    Save our soles! Cobblers on the 15 best ways to look after your shoes

  • A woman sorting clothes into a donation box.

    Young fashion fans help UK charity shops thrive on struggling UK high streets

  • A model wearing a Ganni outfit in red tones

    ‘A catalyst for change’
    How sustainable Copenhagen became fashion’s ‘fifth city’

  • Jacob Elordi at photo call for Wuthering Heights in London

    The Filter
    51 men’s spring wardrobe updates for under £100 (some are even free)

  • two men in suits greet each other as photographers point cameras at them and others watch

    Trump reportedly gifts cabinet members and White House visitors with Florsheim shoes

  • Two models seated in chairs wearing JW Anderson x Uniqlo Spring/Summer collection

    Fashion Statement newsletter
    From Harry Styles to Paris fashion week, the trouser turn-up is back

    Newsletter
  • Preppy cool … Paul Anthony Kelly as John F. Kennedy Jr and Naomi Watts as Jackie Kennedy Onassis in Love Story: John F. Kennedy Jr. & Carolyn Bessette.

    Flip it and reverse it
    What JFK Jr’s backwards cap signals today

    Newsletter

Regulars

  • A composite image of a red varsity bomber jacket, aviator style glasses, grey hoodie, black knee-high boots, blue denim flared jeans, dark green socks and a black long strap shoulder bag on a green and beige vertically striped background.

    Heads up
    What to wear to elevate a humble hoodie

    Gallery3
  • A composite of a gold pair of hoops, a heart-shaped box of chocolates and a woman in a sheep cardigan

    Jess Cartner-Morley’s February style essentials
    Joyful jumpers, 24-hour earrings and the world’s most flattering tee

  • FACELIFT ASKUGLY LOLABELTRAN 191125

    Ask Ugly
    Is it weird facelifts are becoming normalized, or am I being too judgmental?

  • A woman sitting on a stool, wearing a white turtleneck, navy jacket, blue flare jeans and white slingback shoes

    Jess Cartner-Morley on fashion
    Jess Cartner-Morley on fashion: how to make sandwich dressing your style bread and butter

  • Ballroom dancing legend Vernon Castle (1887 - 1918) with a handkerchief in his suit pocket, circa 1910.

    The history of the handkerchief – archive, 1923

    16 February 1923: Its casual connection with the nose is steeped with historic, romantic, and sentimental interest

The shows

  • Models walk in Chanel's fashion show.

    Paris fashion week
    Matthieu Blazy’s Chanel show celebrates and plays with brand’s history

  • Victoria Beckham standing on a runway waving, a photographer in the foreground.

    Paris fashion week
    Resurgent Victoria Beckham channels trouser suits and party dresses at show

  • Composite of models in herringbone jacket, crop jacet and slit trousers, and white flower-covered dress

    Paris fashion week
    McQueen meets difficult moment with fatalistic glamour at Paris show

  • Centre: Pierpaolo Piccioli. Balenciaga AW26 comp1

    Paris fashion week
    Balenciaga channels ‘light through darkness’ of Euphoria in Paris show

Most viewed